23 THINGS YOU NEED TO KNOW ABOUT TRUE RELIGION
Written by
True Staff
To celebrate 23 years of True, we launched the ICONS 2025 Collection starring GloRilla and Duke Dennis—showing the world what it means to Own Your True on every stage and every stream. This collection isn’t just a look back, it’s a full-volume launch into what’s next. From music and fashion to sports, gaming, and beyond, True runs through culture like a stitch: built to last, made to stand out. Now, let’s run it back. These are the moments that continue to make us ICONIC.
1. THE ORIGINAL LOUD
Born in LA. Built to disrupt. Stitched different from day one. True Religion started with bold denim and evolved into a global lifestyle brand that defines style culture.
2. HORSESHOE HITS
Modeled after the Buddha’s grin—a stitched-in smile.
3. WE MADE THAT STITCH FAMOUS
From Single Needle to Big T, our ICONIC stitches don’t just stand out—you can recognize them from across the street.
4. TRUE MADE THE FLAP POCKET FAMOUS
Yeah, those pockets. Oversized, twisted, and stitched to stand out—our flap pocket became a denim icon all its own.
5. TRUE HITS ON EVERY PLAYLIST
Black Eyed Peas said it first. 2 Chainz named a whole mixtape after us. Drake, Kendrick, and more followed. True has always been stitched into the sound of hip-hop.
6. CONCERT PATCH ENERGY
Every leather patch is a concert ticket. Buddha’s on tour—and you’re invited.
7. BELLA REPPED 2018
In 2018, Bella Hadid brought TR back into the spotlight—co-designing a capsule that sold out.
8. SUPREME CERTIFIED
In 2021, we teamed up with Supreme. Definitely an iconic collab.
9. CHIEF KEEF DESIGNED HIS OWN
After years repping True in lyrics, Chief Keef dropped a sold-out capsule with True in 2023.
10. WE TOOK OVER A STADIUM
In November 2023, we dressed the LA Rams cheerleaders (and mascot) in TR.
11. ASSC x TR
We teamed up with Anti Social Social Club on a 90+ piece drop—graphic-heavy, hype-ready, gone in a flash.
12. HOLIDAY 2023 WENT GLOBAL
Quavo and India Love fronted our “Style is a Gift” campaign. TR under every tree, babes.
13. SAWEETIE SAYS TRUEEE
In February 2024, Saweetie led our “Go There” spring campaign. Y2K style, updated.
14. TEAM TRUE TOOK OFF
2024 marked the rise of Team True—creators repping the brand across fashion, music, gaming, sports, and more.
15. INDIA LOVE WALKED THE TUNNEL IN TRUE
In 2024, India Love repped TR in game-day tunnel content as part of Team True.
16. BADDIE POWER
We launched our “True Baddie” series with creator Jayda Cheaves in 2024.
17. MEG OWNED THE HOLIDAYS
Megan Thee Stallion fronted our 2024 Where Holiday Wishes Come True campaign—need we say more?
18. OWN YOUR TRUE ERA BEGINS
Our tagline didn’t just launch—it made a statement. Own Your True became a movement when Anitta brought it to the world during the big game of the year.
19. TRUE X FORD DROVE CULTURE FORWARD
This wasn’t just a collab—it was a collision of style and horsepower. The True x Ford drop brought high-octane looks to both women’s and men’s fits, proving bold design moves fast.
20. BUDDHAFEST TAKES OVER THE DESERT
Festival season 2025 was a like movie. From our branded Mustang to custom Meg fits, True Religion showed up with the sound on.
21. TRUE X COOKIES TURNED UP THE HEAT
In Summer 2025, our limited-edition drop with Cookies delivered bold looks built for real ones—not the sidelines.
22. BELLA DOÑA BROUGHT THE ENERGY
Also in summer 2024, we linked up with Bella Doña to create a collection unlike anything we’ve done before. A love letter to sisterhood and L.A. style—this 18-piece collab sold out fast and showed up loud.
23. TRUE TURNS 23
To celebrate 23 years of True, we launched the ICONS 2025 Collection starring GloRilla and Duke Dennis—showing the world what it means to Own Your True on every stage and every stream.
