Baddie in the City Starring Ari Fletcher

KEY TAKEAWAYS:

• • Confidence is the ultimate accessory – being a baddie is about how you move, own your space, and express your individuality.
• • Bold meets functional – the Baddie in the City Collection balances cozy essentials with luxe, head-turning details for all-day city style.
• • Own your true – every piece is designed to highlight uniqueness, empowering women to serve looks and confidence on their own terms.

Being a baddie isn’t just about what you wear, it’s about how you move. It’s the way you turn city streets into runways, enter boardrooms like a boss, and keep serving looks while getting sh*t done.

What are the best outfits for the city right now? Introducing our new Baddie in the City Collection, fronted by mom and entrepreneur Ari Fletcher alongside her inner circle of girl bosses, Tati and Chas. This drop is the whole baddie package: bold, confident, sexy, designed for women who want to feel hot and confident in their look.

HOW TO STYLE CITY OUTFITS LIKE ARI FLETCHER

This collection proves that outfits for the city can balance comfort and confidence. New sweat sets show that cozy doesn’t always mean low-key, while camo velour makes sure you never blend in. Pair them with baggy bottoms built for busy days, and you’ve got city outfits that ladies can wear all day from errands to a night out.

When it’s time to turn up the heat, luxe finishes and statement prints take center stage. Faux fur accents and True Religion’s signature stitching add bold detail while keeping your look sexy and effortless, perfect for day-to-night serves.

THE DENIM EVERY BADDIE NEEDS THIS SEASON

The Bailey Barrel Jean is topping every baddie’s wishlist this holiday season. With contrasting Super QT stitching, two-toned hardware that makes every detail pop, and moody new washes, this jean is built to stand out, just like you. Turn the sidewalk into your own personal catwalk with these sassy jeans.

CITY OUTFIT TIPS FOR CHANNELLING YOUR INNER BADDIE

Since we would never gatekeep from our girls, here’s our top tips for strutting your stuff on the streets.

• • Take risks. Baddies don’t sit on the sidelines.
• • Walk like you own the room.
• • Dress for the energy you want, not the occasion.
• • Keep them guessing. Your mystery is magnetic.
• • Set boundaries like a boss - because your peace is non-negotiable.
• • Self confidence is contagious!
• • Surround yourself with people who elevate you.
• • Invest in yourself: mind, body, and style.
• • Resilience is sexy – setbacks don’t define you!

And finally, Own Tour true. Your individuality is your superpower. Being a baddie isn’t about fitting into someone else’s mold, it’s about rewriting the rules on your own terms. Your confidence, resilience, and personal style are what set you apart. Every piece in the Baddie in the City Collection is designed to highlight what makes you unique so that wherever you go, you’re serving looks that no one else can replicate, because nothing is more powerful than being you.

Ready to be the baddest of them all? Shop the Baddie in the City Collection now.