Spring 26: MAKE IT TRUE

Introducing our Spring 26 "MAKE IT TRUE" campaign starring Megan Thee Stallion and featuring Key Glock.

Unfolding across three chapters - SELF / PURPOSE / LEGACY - the campaign positions Megan and Key Glock as the cultural forces they are, driven by meaning, not moments. Drawing from our brand's evolving legacy, each chapter celebrates authenticity and self-expression. Bold, unexpected, and cinematic, this story defines what it means to rise above the hype and stand for something lasting.

As a returning face to True, Megan continues to build her legacy on her own terms. The Grammy-winning superstar’s influence is one that continues to evolve in real time. Her story is as unexpected as it is irresistible, and her commitment to challenging the status quo continues to open space for Black women as well as female artists who are shaping pop culture today is inspiring. We couldn't think of a better woman to help pave the way for what's next for our brand and future generations.

Key Glock's glow-up is grounded in consistency and focus. He's coming off a career-defining 2025 and entering 2026 already counted amongst hip-hop's most relevant voices. In this moment of musical momentum, he's setting the stage for what's next and putting his visions into clear focus.

Together, they represent the spirit of MAKE IT TRUE - a commitment to living with purpose, expressing your truth, and creating your own legacy.

This new collection is an invitation to wear your reality and take the leap into the life you want. The trends are fresh, the aspirations are new, and the vibes are in full bloom. Discover blinged-out bold fits, statement denim (duh), and hyper-feminine details that give you the main-character energy you need for spring's big moments.