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Inside the True Religion x Rams Takeover

In case you missed the Los Angeles Rams game on November 23rd against the Tampa Bay Buccaneers, here’s the top highlight: we wrapped SoFi Stadium in True—literally.

This gameday recap starts long before kickoff, with the Rams Cheerleaders turning their arrival into a red carpet as they showed off their new True Religion styles. These looks truly set the tone for the day, giving the squad an extra boost of confidence all the way to the sidelines.

Get it just like the girls and cop the sets everyone wants to unwrap this season.

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Inside the stadium, we kept the energy high with an exclusive, invite-only gifting suite, giving VIP guests like our girls Olandria and Chelley an IRL look at the True Religion Holiday Shop. From cozy staples to statement denim to luxe layers, everyone got a taste of what it means to be Wrapped in True. The gifting inspo was endless, featuring looks trending all over socials and worn by your favorite celebs. (Pro tip: Get them before they’re gone.)

For those keeping an eye on the big game, you may have noticed us while trying to keep up with the score—our Holiday ’25 campaign visuals wrapped concourses, big screens, and major touchpoints throughout the venue.

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From the field to the fan experience, True Religion was everywhere—turning an epic gameday into a full-on style takeover.

Ready to level up your gameday fits? Shop our starting lineup looks.

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